Eat Move Perform offers professional Sports Nutrition, Strength & Conditioning, and Personal Training services to athletes and the general public. Whether you are a seasoned professional athlete trying to improve that illusive final 1% or an exercise-newbie looking for top quality coaching, our team offer a variety of services that are bespoke and personalised to your needs.

Eat Move Perform was founded by James A. Hickman as a way to bring the high-quality services often reserved for professional athletes to a wider population and at an affordable price. Whether you’re interested in sports nutrition, strength and conditioning, or general health and wellbeing we are here to help. 


James A. Hickman MSc CSCS CISSN

Strength & Conditioning Coach / Sports Nutrionist

James is a former National League Division 1 basketball player and has a Masters Degree in Sport & Health Sciences from the University of Exeter. James is a certified strength & conditioning coach (NSCA), and has worked as an Exercise Physiologist for the past 5 years. James founded Eat Move Perform as a way to bring high-quality, bespoke strength and conditioning coaching to everyone from weekend warriors to world-class athletes.

James’ follows an evidence-based and holistic approach to coaching his clients toward reaching their goals. Whether you are looking to improve your physique, get better at your sport, or just want to feel healthier, James will find a way to support you and help you flourish.

John Quartermain MSc BSc (Hons)

Online Personal Trainer

John is a friendly, passionate, and enthusiastic Clinical Physiologist with over 10 years of experience as a personal trainer. John has a bachelor’s degree in Sport & Exercise Sciences from London South Bank University and a master’s degree in clinical exercise physiology from Liverpool John Moore’s University. 

John is a lifestyle focused PT that helps busy, stressed and anxious people start, or be consistent with their journey to a healthy body and mind. If this sounds like you then click on the image below to find out more ways John can help you today.

Tamsa M-Ray BSc (Hons)

Personal Trainer

Bio coming soon...


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London, United Kingdom