Frequently Asked Questions (FAQs)

What is your company ethos?

Eat Move Perform believe that high-quality coaching should not be reserved for professional athletes or those with access to professional sports facilities. We strive to provide the elite level services of sports nutrition and strength and conditioning coaching to anyone with an interest in improving their health and performance. Whether you are a weekend warrior or a seasoned athlete, we can help you to reach your goals and be the best version of you.

What experience/qualifications do your coaches have?

All of our coaches hold a minimum of a bachelor’s degree in sport science, a level 3 qualification in personal training or equivalent, and 3+ years of coaching experience. For more information about the experience and qualifications of each individual coach, please see the About page.

Where are you located?

Eat Move Perform is based in London but are planning to expand our services to Bristol in the near future. Our Face-2-Face services are conducted at your gym, work, or home depending on your requests and our online services are available all across the world to anyone with an internet connection and a webcam.

What is a Strength & Conditioning Coach?

The title Strength and Conditioning (S&C) coach is reserved for athletic trainers who specialise in aiding athletes to improve their strength and conditioning (or fitness). To become an S&C coach a trainer must have a university degree in exercise science or equivalent and certify with one of the 3 major national bodies for S&C coaches (i.e. the NSCA, UKSCA, or ASCA). This certification must be renewed every 3 years by continually updating and improving their knowledge and experience in the field. While S&C coaches have traditionally only worked with athletes, more and more recreational exercisers are looking for quality S&C coaches to help them achieve their goals. The advanced knowledge and expertise these coaches have mean they can help everyone from a couch potato looking to get into cover model shape all the way to professional athletes looking to still make improvements when already at the top of their game.


How does online personal training work?

Can I buy just a training programme or diet plan without any coaching?

Yes, we know 1-to-1 coaching may not be for everyone so we offer a range of diet and training programmes written by our expert coaches. To browse our catalogue of programmes, check out the Services page.

Do you offer free trials or taster sessions?

We do not offer any traditional free trials or taster sessions but before signing on to work with us, you will have a free 1-to-1 call with one of our coaches to discuss what your goals and aspirations are and how we can help you. In this session we will detail what services are available to you, what level of support you are interested in receiving and which of our coaches best aligns with your needs. If you do decide to work with us we do not have any minimum contracts and you are free to stop working with us at any time with no financial penalties.

Do you have a price list?

For our most up-to-date services and prices please contact us via the Contact page. For a general guide, here are some typical prices you can expect to pay when working with one of our coaches.

  • Intro to Strength & Conditioning / Sport Nutrition - 15 minutes - Online - £Free

  • 12 Week Diet or Training Programme (No Coaching) - £25 per programme

Do I have to sign a minimum length contract?

We understand that with so many changes in the current economic climate that our clients may be concerned about signing up to a long-term contract they may struggle to afford in the future. That is why we will only ask you to pay for the services you book with us and the option is there to increase or decrease the level of support you want based on your needs. 

Do you have any cancellation charges or late policy?

For our coaches to offer you the best service possible it is important to show each other respect and arrive at your coaching session 5 - 10 minutes early and ready to go. Any time taken to get dressed or prepare yourself for the sessions will be taken out of your time with your coach and some aspects may need to be omitted due to time limitations. If you are more than 20 minutes late your session will be cancelled and you will be charged 50% of the session cost for the missed appointment and no other services can be booked until this payment is made. This charge is to cover the expenses and lost revenue of your coach. If you continually arrive late to your sessions we may cancel our working relationship with you as we will be unable to offer you the services you want at the level of quality we expect. If you cancel a session with one of our coaches more than 1 hour before your session then you will not be charged and we will happily re-arrange your session at your convenience. Cancellations within 1 hour of your session will incur the same 50% fee as our late policy to cover the expenses and lost revenue of your coach.

What’s the difference between a nutritionist and a dietitian?

A dietitian is a protected title, meaning it can only be used legally by certified and registered individuals with occupational training and a tertiary levels education in nutritional therapy. The title nutritionist is currently not a protected title and there are no legal limitations​ on someone calling themselves a nutritionist. However, this does not mean that a nutritionist is not right for you and they may be able to offer the support you need. The key factor is to check there level of education and experience. A good nutritionist will have a tertiary level education and be registered with a professional body, similar to that of a dietitian. For sports nutrition, the gold standard registered bodies are the International Society of Sports Nutrition (ISSN) and the Sport and Exercise Nutrition register (SENr). You can check the professional registration of any nutritionist at there registered body.

Can you help with specific medical conditions or injuries?

Before engaging in a new training regime it is always recommended to meet with your doctor to ensure you are medically fit to do so. If you have a long-term medical condition that needs expert care when designing your training and/or diet plan then we may have coaches that are specifically trained to help and where we do not, we will be more than happy to offer a recommendation on where you can find the support you need. Our number one priority is your health and safety and with years of experience we are confident we know someone who can help.


Where can I buy your books?

The founder of Eat Move Perform, James A. Hickman currently has the first book in his two volume series available to purchase now from all good book stores and online retailers. To find out more on what the book series will cover and for updates on the release of volume 2, please check out the Books page.



Do you have training facilities or do I need to join a gym?

All of our coaches work remotely so we currently do not have our own training facilities. However, depending on your goals and the services you choose you may be able to train from the comfort of your home or workplace. If you are a member of a gym we can often arrange for us to train you at your local gym/training facility or arrange access to a nearby gym for your 1-to-1 sessions only.


Do you work with the general public or only athletes?

Do you offer Face-2-Face S&C/Personal Training services?

Do you offer Face-2-Face nutrition services?


Do you offer any classes or boot camps?

We currently offer a limited number of small group classes and boot camps including Animal Flow Yoga, 

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©2021 by Eat Move Perform

England, United Kingdom